Why Use Landing Pages?
A landing page is usually a standalone web page that serves a single and focused purpose.
The main purpose of landing pages used in online marketing is to provide your on-site visitor with all the necessary information regarding your product, service or an offer, and explain the benefits as well as the context of use to convince them to take action.
For an effective lead conversion strategy, landing pages are definitely the way to go. Here’s 5 damn good reasons for using them…
Landing Pages Help Generate Leads :
We can capture leads at a much higher rate simply by sending them to targeted landing pages that cater to data capture, event tracking and aids remarketing. Landing pages provide a very easy way to generate leads that can be easily segmented and nurtured.
Landing Pages Will Collect Visitor Demographic Information :
Every time a lead completes a conversion form on a landing page, we’re collecting valuable information about your leads. This information will help us understand what types of visitors or marketing personas are converting.
Will Give You Insight Into Which Prospects Are More Engaged :
Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business. This also enables you to collect better intelligence on your leads’ behaviors and activities on your website.
Well Designed Landing Pages Will Provide Fuel For Other Marketing Channels, Enhance SEO & Reduce Paid Advert Spend :
Landing pages are a great addition to any marketer’s content arsenal since they can be shared in social media, be linked-to in social ads and PPC ads, used as the focus of a dedicated email-shot, and get found in organic search. For paid advertising, they can improve adverts quality scores & relevance scores, which will in-turn optimise the advert reach, engagement and also reduce advertising costs.
Gain Valuable Insights Into The Effectiveness Of Our Digital Marketing Campaign :
Every time we create a landing page, we’re creating another data asset for your marketing program. By tracking and analysing the metrics associated with these landing pages, we can collect a lot of valuable information about our marketing performance. This insight will help us to optimise and improve your business marketing campaigns and strategies.
We are certainly living in a digitally connected world. Moving boldly forward with a digital marketing campaign can easily be one of the best investments that you make for your business. As you build your digital marketing strategy, including landing pages is a wise move, and both you and your customers will reap the benefits.
To learn more about the importance of landing pages and discuss how you can implement or improve your landing page strategy get in touch with us, we’d love to chat.